The longtail culture

The acquisition of obscure products forever seems to be a challenge however the creation of online sites such as Amazon, iTunes and Netfit (just to mention a few) have enabled people to tap into these niche markets.

Companies have discovered that the distribution and inventory costs allow them to realize significant profit. This is achieved by selling small volumes of hard-to-find items rather than selling large volumes of items which are popular (Wikipedia, 2008).

References:

Wikipedia. 2008. The long tail. http://en.wikipedia.org/
wiki/The_Long_Tail (Accessed March 22, 2008).